CPC, CPA, CP.. what??

CPA (Cost Per Action) – The cost paid per qualified action (click, sale, registration) from an online advertisement or affiliate link.

CPC (Cost Per Click) – The cost or cost-equivalent paid per click through from an online advertisement to the advertiser’s destination.

CPL (Cost Per Lead) – Total cost of online advertisement campaign divided by the number of leads generated.

CPM (Cost Per thousand impressions) – An agreed upon price paid to a content site for displaying an advertiser’s banner a thousand times. “M” represents the Roman numeral for 1000.

CPS (Cost Per Sale) – The cost paid per sale generated from an online advertisement or affiliate link.

CR (Conversion Rate) – Percentage of site visitors that take a desired action.

CTR (Click Through Rate) – The percentage of visitors that click-through an ad impression/link compared to the total number of visitors that viewed the ad impression/link.

Click through – The process of clicking on a link to visit another page or site.